I was part of a team of art directors tasked with creating the back to school campaign for promo marketing. We collaborated with an outside agency to receive a high level look and feel and then took that inspiration and translated it to the Target guest. I had the pleasure not only collaborating with art directors on my team, but also copy writer’s, buyers, merchants and promotional planners to then lead two photography crews, and stylists to bring this campaign to life. Design collaborators - Mike Fromelt

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